Chris Foster is President, North America for BCW. Prior to his current role, Chris was Burson-Marsteller’s Worldwide Executive Vice President and Chief Business Development Officer. Chris worked with the agency’s CEO and regional leaders on strategic growth initiatives, executive-level client counsel, and business development across the global enterprise.
Chris has led national and global public awareness and communications campaigns for organizations such as the U.S Department of Defense, Centers for Medicare and Medicaid Services, Social Security Administration, Pfizer, AstraZeneca, Amgen and Intel. He specializes in working with the federal government and private companies on understanding reputation risk and leveraging communications analytics to drive enterprise wide strategy. Prior to joining Burson-Marsteller, he was Senior Vice President & Partner at Booz Allen Hamilton, working in both the firm’s government and commercial market sectors.
Chris is on the Board of Directors of a variety of organizations, including The International Association for Measurement of Communications (AMEC), Inroads, INC., The LAGRANT Foundation, The Institute for Public Relations (IPR), and Burgundy Farms Country Day School. He is also a current member of the Executive Leadership Council (ELC). Chris was on PRWeek’s 40 Under 40 list in 2008, and he has been a guest lecturer at Columbia University School of Continuing Studies, University of Maryland, School of Journalism and Western Kentucky University.
In 2017, Chris published his first book, Reputation Strategy and Analytics in a Hyper-Connected World, a cross-disciplinary resource for communication and digital professionals alike.
He earned an M.S. in Applied Behavioral Counseling from The Johns Hopkins University and a B.A. in Philosophy from The University of Virginia.
Executive Vice President, PSB
Jason Boxt is an Executive Vice President at PSB Research, and leads its Washington, D.C. office. Jason has worked in the public affairs and public opinion research spaces for nearly 20 years, and has expertise in communications and digital research, reputation and brand management, message development and issue advocacy.
Before PSB, Jason spent more than eight years at The Glover Park Group (GPG), a Washington, D.C.-based strategic communications firm, the final three years of which he spent leading its research and analytics team as Managing Director. Prior to GPG, Jason was the Director of National Advocacy at the Center for U.S. Global Engagement, and before that he served as National Deputy Political Director at the American Israel Public Affairs Committee (AIPAC). In both roles, he provided political guidance and cultivated “grass tops” advocacy, encouraging citizen activists to become involved in the political process.
Jason began his career in polling and research at Roper Starch in August 1999, before joining the Democratic political polling firm Global Strategy Group in 2000. A native of South Carolina, he received his undergraduate degree in International Studies at the University of South Carolina and a Master’s degree in Political Science from Columbia University.
EVP, Managing Director, Public Affairs & Crisis, Washington, DC
Dan Doherty is an Executive Vice President, Managing Director at BCW and offers clients more than 20 years of public affairs experience. Dan’s crisis and issues management expertise, government affairs and media relations counsel have guided the successful efforts of a wide variety of corporate, association and nonprofit clients.
Doherty has developed crisis campaigns to address reputational issues for client in a wide range of industries including technology, agriculture, mining, forest and paper and manufacturing. He has worked extensively throughout his career to implement winning communication campaigns on complex scientific topics such as environmental toxicology, pathological gambling and GMOs and has worked on a variety high-profile events such as the 2008 TVA coal ash spill. Doherty serves as a crisis counselor for corporate, association and non-profit clients, including an $8 billion consumer packaged goods company. Dan’s work includes food recalls in both the U.S. and Canada, workplace accidents, environmental spills, data breaches and white collar crimes. As part of his crisis work he has counseled high-profile organizations on customer, investor, community, government and labor relations, including both union organizing and decertification campaigns.
Prior to joining Burson-Marsteller, Dan was President of TheWadeGroup, Inc., responsible for managing the agency’s operations, marketing and business development, in addition to serving as client lead and senior public affairs counselor. Before joining TheWadeGroup, Dan was an account supervisor at Cohn & Wolfe in Washington, D.C. While there, he played an instrumental role in developing and implementing a global campaign for a major international firm to increase public support for genetically modified foods. In addition, in 2000 he oversaw the development of the first crisis plan ever produced for a U.S. Census. Dan began his career in Washington, D.C.at the Republican National Committee in 1996 when he was the special assistant to the convention manager.
Dan earned a MBA at the R.H. Smith School of Business, University of Maryland, and received his bachelor’s degree in political science from Providence College. He resides in Silver Spring, MD, with his wife and three sons.
EVP, Managing Director, Public Affairs and Crisis, BCW
Steve joined BCW in 2014, after 14 years with two Fortune 10 companies. At BCW Steve manages accounts in corporate crisis, energy and land use and the environmental sectors. Steve has worked with a number of companies on a range of public affairs and stakeholder issues, from permitting challenges to government engagements and stakeholder communications. He specializes in crisis counsel, whether as a result of physical incidents, executive issues or emerging societal expectations. He advises company leaders on the full suite of strategic, communication and advocacy tools available to protect and manage reputations and litigation. Among his clients are cannabis companies, extractive industries and manufacturers.
Prior to joining BCW, Steve was at Chevron Corporation for 12 years, in roles ranging from the primary adviser to the CEO, to the lead of the company’s community engagement and corporate policy groups. He also created Chevron’s first CSR/Sustainability function and corporate strategies. He led the government relations team in California, and after that, GR teams across the United States. Prior to Chevron, Steve spent 2 years as an advocate for Enron, helping to develop large scale natural gas and power projects in Latin America and Asia.
Steve also has nearly 10 years of experience in NGOs, working for the San Francisco-based Asia Foundation, as the Trade and Economics Program Officer, and then co-founding and leading the international energy task force of the 22-nation Pacific Economic Cooperation Council (PECC). In these roles he traveled extensively throughout Latin America and Asia, liaising with leading non-profit, governmental and private sector leaders to promote development and investment, with a special focus on the extractive industries. At PECC, Steve focused primarily on natural gas development in East Asia.
From 1985-1986 Steve served as an aide to the Chairman of the House Ways and Means Committee in Congress. He holds a master’s in Public Policy from George Washington University, and a Bachelor of Arts from the College of William and Mary. Steve lived in Latin America and Asia for 13 years.
EVP, Managing Director, West Coast
As Executive Vice President and Managing Director, Mischa oversees a variety of clients for Cohn & Wolfe’s west coast offices. Skilled at perception renovations from driving must-have status to complete reputation overhauls, Mischa counsels companies to rethink their standard approach to communications. Her cross-category background includes leading campaigns for iconic brands such as Gap Inc., HP, Qualcomm, Red Bull and 20th Century Fox.
With both in-house and agency experience, Mischa’s reputational work includes serving as a member of Sheryl Sandberg’s LeanIn.org launch team, rebranding Mary Kay’s “Don’t Look Away” domestic violence prevention campaign and managing crisis communications on behalf of LeapFrog Enterprises during the toy industry’s largest series of recalls.
Following several years supporting communications for McAfee during the time of the world’s first “popular” viruses such as Melissa and I Love you, in 2000, Mischa joined Zone Labs (acquired by Check Point). During her four-year tenure, she introduced consumers to the concept of firewalls driving must-have status and category leadership, launched the company’s enterprise business and managed numerous crisis in regards to product security and client breaches.
Mischa currently serves as a member of the Board of Directors for Women’s Audio Mission, a San Francisco based non-profit organization that uses music and media to attract over 1,500 women and girls every year to creative technology studies.
EVP, Managing Director, Corporate & Financial Practice, New York
Michael is currently EVP, Managing Director in the Corporate Practice of BCW’s (Burson Cohn & Wolfe), where he leads campaign ideation for many of BCW’s corporate clients. Throughout his 19-year career, Michael has served as a communications consultant for numerous companies and organizations around the world, including Bank of America, Comcast, Oracle, SAP, Nestle Waters, The Juilliard School, MetLife, New Zealand Trade and Enterprise, Louisiana Economic Development, KFC, Office Depot and the City of New York.
For the past 10 years Michael has served as a consultant to Bank of America and has built numerous consumer, corporate and reputation-focused campaigns for nearly every part of the company. Following the 2008 financial crisis, Michael built and executed the PR strategy for the launch of the Merrill Lynch rebrand. He also built a grassroots campaign to showcase the expertise of BofA’s newly hired small business bankers. The effort was designed to introduce bankers to new small business prospects in local markets across the country. Shortly after the success of that campaign – which helped generate more than 300,000 leads in its first 12 months – Michael launched the award winning Small Business Owner Report, one of the most covered small business thought leadership studies in the financial services industry.
Earlier in his career, Michael worked at Development Counsellors International where he managed media relations campaigns for cities, states and countries interested in elevating the visibility of their economic development initiatives. During that time, Michael had the privilege of working with the city of New Orleans, promoting the region’s technology, design, film and music industries before Katrina, and the region’s economic recovery efforts following Katrina. During that time Michael also promoted the creative and entrepreneurial endeavors of New Zealand, Costa Rica, Tacoma, Louisiana, North Carolina, Northern California, Chattanooga and Vermont. He also worked in New York City government for the Office of the Comptroller to help communicate the city’s financial recovery efforts after 9/11.
Michael holds a Bachelor of Music degree from Duquesne University, has produced about a dozen records on iTunes and Spotify, is a former vocal coach and occasionally performs in Manhattan and Brooklyn.
Account Director, Strategy & Communications, Washington, DC
Carolina Lopez Herz
Carolina is Account Director, Strategy & Communications for BCW, North America based in Washington, DC. Carolina is an experienced communications professional who has guided clients through some of their most pressing issues in high-pressure and high-stakes environments.
Carolina has spent over four years at Burson-Marsteller, now BCW. In her current role, Carolina oversees key client and new business accounts and provides counsel on media relations, event strategy, influencer engagement and corporate reputation campaigns. She also heads the development and distribution of internal announcements and communications for BCW North America, and executes external engagement activities for the President of BCW North America, including thought leadership, media opportunities and speaking engagements.
Prior to her current role, Carolina lived in New York City and worked in the Corporate Communications Department of the Council of the Americas, an organization that focuses on promoting free trade between the U.S. and Latin America.
Carolina received a B.A. from Brandeis University and a Master’s in Public Relations and Corporate Communications from Georgetown University. Carolina is originally from Caracas, Venezuela and is fluent in Spanish.
Vice President, Direct Impact
Nick Schneeberger has been with Direct Impact since July 2017. Nick specializes in planning, implementing, and managing integrated grassroots campaigns at scale, coalition building, strategic messaging, corporate reputation consultation, and content development. Having spent the majority of his career working in technology related fields, Nick is an expert on telecom policy, wireless infrastructure and other 5G related industries.
Prior to joining Direct Impact, Nick started his career at DCI Group, where he facilitated public affairs and issue advocacy campaigns for Fortune 50 corporate and non-profit clients across a variety of industries including telecom,technology, Internet, e-vapor, retail, financial and education.
Nick holds a B.A. in Communications with a minor in Business Management from Tulane University.